A garment, typically a t-shirt, bearing the phrase “new phone, who dis?” embodies a common experience in the digital age: the momentary confusion or playful anonymity afforded by acquiring a new device and, potentially, a new phone number. This phrase often signifies a fresh start or a humorous way to deflect unwanted communication.
The popularity of this slogan reflects a broader cultural commentary on communication technology and its impact on social interactions. It highlights the ease with which connections can be broken and re-established in the modern world, as well as the casual nature of digital communication. The phrase gained traction as a meme in the late 2000s and early 2010s, solidifying its place in internet culture. The appearance of this phrase on apparel signifies its transition from a fleeting online trend to a more tangible and persistent cultural artifact.